Lake Litho Printing and Marketing Services

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QR Codes: The Ultimate Call To Action
Case Study by Lake Litho

The times…they are a changin’. Actually, they have already changed. And believe it or not, the good ‘ol USA is behind the times when it comes to adapting to the most efficient and effective marketing process available. This begs the question; is the U.S. experiencing a high level of leadership burnout in the area of marketing and advertising?

In the midst of what seems to be a struggle in implementing justifiable social media campaigns with measurable results, are marketers in the U.S. overlooking an obvious next step in embracing a tool that achieves their objectives in real time?

Enter QR Codes.

They are the ultimate call to action, and every marketers dream. The good news is that some forward thinking companies are now employing QR Codes in their US campaigns. Even Google is now pushing their use, and this should tell us something. The reason is that the QR code:

Immediately bridges physical world marketing to an exact target online destination
Removes one of the biggest barriers of response - Time & Effort
Is universal, simple to use, cost effective & uses proven technologies
Eliminates competition - no searching and foraging through a myriad of results
Reaches and engages the mobile, tech-savvy consumers with expendable income
Provides immediate tracking & in-depth results

The truly remarkable thing is that, right now, very few U.S. marketers are utilizing this proven technology, while the capability to use it is being designed in to the global consumer communication system…free of charge!

As our world rapidly hurls us toward a mobile lifestyle, there is an amazing new three channel symbiosis happening. The use of QR Codes, mobile technology and the internet now provide smart marketers with the option to take a more surgical approach in their marketing campaigns.

After well over a hundred hours of research on the QR Code, competing technologies, perceived barriers to use, tracking/reporting applications, reader compatibility & case studies, I have compiled these findings in an Executive Briefing that will have you and your marketing team up to speed on the topic in under an hour.

And just like the QR Code, this briefing is offered to you free of charge.
So take action now. The world is changing. Make sure you and your organization understand & know how to use this emerging, powerful technology.