Are You Dripping?

Many organizations and enterprises that have held steady & grown during the current economic downturn have done so by using the strategy of drip marketing. The idea of drip marketing has come about, in part, because of the ‘Law of 29’, which is the belief that a potential new client/member/buyer will not become a client until they have seen your marketing message at least 29 times. The debate over ‘29’ will rage on, but it puts a spotlight on how often you need to promote your organization’s message.

Another important benefit of drip marketing is that it gives you the ‘top of mind’ awareness with your current base of clients. With all the changes happening to your customers, keeping your enterprise’s marketing effort steady will keep you in a position of strength. This can be especially important where your base is experiencing reduced staff hours & reductions in force.

Has your business thrown out this year’s marketing plan & budget for new clients and current ones?

If so, you are not alone, but you are losing ground every day to your competitors.

The most successful enterprises have increased their marketing efforts during the recession, knowing that they will win more customers and be ahead of their competitors when the downturn officially ends. They realize that the simple tactic of keeping in front of customers/prospects now puts them miles ahead of a company who has taken the ‘cut budget and run’ strategy.
So how do you begin to drip?

Give us a call. We can outline simple steps and methods to get your company on the marketing fast track to success.

Message from the President

On Behalf of all employees at Lake Litho, we wish you a Happy Thanksgiving holiday. As always, we are thankful for your business and we are at your service.