Welcome to this month's issue of 1:1 eMessenger. I hope you find it useful and as always feel free to call me at any time.
Regards,
Jere Gill
Jere@lakelitho.com
USPS announces new changes for May
On May 12 USPS will adjust prices for mailing services — First-Class Mail, Standard Mail, Periodicals, Package Services, and Special Services.
A First-Class Mail stamp will be 42¢. Customers can continue to use the Forever Stamps that they purchased prior to May 12 at 41¢, even after the price change. We will have 5 billion Forever Stamps in stock to meet increased demand before the price change. Forever Stamps are widely available through Post Offices, Contract Postal Units, consignment locations, Automated Postage Centers, vending, and at The Postal Store®.
USPS also will have a 62¢ stamp available shortly after May 12 for 1-ounce non-machinable First-Class Mail letters, such as square greeting cards.
Pricing highlights:
- No change in the First-Class Mail single-piece additional-ounce price.
- Lower additional-ounce price for presorted First-Class Mail letters.
- Lower pound price for Standard Mail saturation and high-density flats.
- Shape-based pricing for First-Class Mail International letters, flats, and parcels.
- First-Class Mail International price groups expand from five to nine groups.
Select prices:
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First-Class Mail letter (1 oz.) |
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$0.42 |
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First-Class Mail letter (2 oz.) |
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$0.59 |
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Postcard |
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$0.27 |
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First-Class Mail large envelope (2 oz.) |
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$1.00 |
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Certified Mail |
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$2.70 |
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First-Class Mail International to Canada and Mexico (1 oz.) |
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$0.72 |
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First-Class Mail International to all other countries (1 oz.) |
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$0.94 |
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Marketing tip
Why not use any of that excess inventory to remind your current clients of all the great reasons & benefits of your products/service offerings? A friendly reminder from you keeps you connected. As the belt tightens in our economy, reminding your client base of your value proposition is more important than ever. And remember, the absolute best way to get your message in front of your clients/members is printed collateral. Un-solicited emails only get through or opened less than 65% of the time. Printed collateral gets through 98% of the time. Simply put, Print Delivers.
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